Introduction In today’s highly competitive corporate landscape, companies are engaged in a constant race to attract and retain the best early career talent. It’s no longer just about outpacing the competition; it’s about out-innovating them....
Not long ago, Evolvez published a blog post titled “Top 5 Brand Ambassador Programs.” Now, we’re thrilled to unveil a fresh batch of Brand Ambassador programs that are not only reshaping the marketing landscape but also fueling their respective companies’...
Who is Gen Z Gen Z (those born between 1997-2012) is a unique generation with traits, preferences, and spending habits unlike previous counterparts. As of 2020, they compose 40% of all consumers (Marketing to Gen Z) and have a total spending power of $143 billion,...
Recent research has shown that traditional marketing strategies – such as TV, print, and radio – are not very effective in engaging the Gen-Z market. They see right through traditional ads, as 76% believe they are either “very exaggerated” or “somewhat...
It is no secret the college market is highly important for marketers. With the increased use of technology, Gen Z marketing differs greatly from more conventional forms of marketing from the 20th century. Not only do students, as a collective unit, have an enormous...
Going to college is an important social rite of passage for many young adults. No longer living under their parents’ wings for usually the first time, college students are truly presented an opportunity to independently explore newfound interests and social...
