The EconomistContext: The Economist wanted to employ College Ambassadors to market their brand and educate the college demographic about the unique global perspective offered to its readers.
Objective: Develop and execute an Ambassador Program to drive subscription sales of the Economist introductory student offers. Results: Ambassadors utilized their personal networks and performed targeted outreach to various on-campus organizations to generate subscriptions. Fall 2019 : 50 Ambassadors - 750 subscription sales in the US and Canada ; Spring 2020 : 150 Ambassadors - 1,237 subscription sales globally. |
|
Dollar Shave ClubContext: Dollar Shave Club (DSC) launched their first College Ambassador program with Evolvez during Fall 2019 to drive awareness and promotion of their $5 introductory starter set.
Results: Ambassadors engaged networks via on-campus experiential activations to generate subscriptions. Fall 2019 : 8 Ambassadors - 140 subscription sales ; Spring 2020 : 63 Ambassadors - 713 subscription sales With the success of the Ambassador program, DSC launched a second campaign focused on brand awareness and social media promotion. Over the course of a week, Ambassadors posted an Instagram story and post following FTC Compliance. Spring 2020 : 60 Ambassadors - 61 IG posts + 69 IG stories + 117,183 impressions + 6,727 actions |
|
Sundance NOWContext: Sundance NOW launched their first College Ambassador program with Evolvez during Fall 2019 to drive awareness and promotion of the video streaming service.
Objective: Develop and execute an Ambassador Program focused on acquisition and engagement marketing to drive 30 day free trial sign-ups. Results: Ambassadors hosted tabling events and watch parties to engage peers and generate free trial sign-ups. Fall 2019 semester : 10 Ambassadors - 500 free trial sign-ups ; Spring 2020 semester : 75 Ambassadors - 3,107 free trial sign-ups |
|
Cengage UnlimitedContext: Cengage Unlimited launched their first Ambassador program during Spring 2020 to promote their educational subscription service.
Objective: Develop and execute a week-long experiential marketing campaign at 54 universities across the US. Results: During their back-to-school welcome weeks, Ambassadors distributed Cengage Unlimited branded goods and flyers to generate chatter and boost subscription sales. Spring 2020 : 170 Ambassadors from 54 universities who distributed 90,000 flyers + 45,000 granola bars |
|
