The EconomistDescription:
The Economist worked with Evolvez on a CPA basis to drive subscription sales of their 12-week introductory offer. Evolvez hired true advocates of the publication to engage their personal network through targeted classroom and organization presentations, as well as various discussion sessions on interesting topics from the Economist. Through their efforts, Ambassadors were able to reach a large body of students and subsequently convert leads into subscribers. Results: Fall 2019: 50 Ambassadors - 750 subscription sales in the US and Canada. Spring 2020: 150 Ambassadors - 1,237 subscription sales globally. |
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Dollar Shave ClubDescription:
Dollar Shave Club (DSC) launched their first College Ambassador program with Evolvez during Fall 2019 to drive awareness and promotion of their $5 introductory starter set. Ambassadors engaged networks via on-campus experiential activations to generate subscriptions. Results: Fall 2019: 8 Ambassadors - 140 subscription sales Spring 2020: 63 Ambassadors - 713 subscription sales With the success of the Ambassador program, DSC launched a second campaign focused on brand awareness and social media promotion. Over the course of a week, Ambassadors posted an Instagram story and post following FTC Compliance. Spring 2020: 60 Ambassadors - 61 IG posts + 69 stories + 6,727 actions |
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Sundance NOWDescription:
AMC Network worked with Evolvez on a CPA basis to drive free trial signup of their video streaming subscription service, Sundance NOW. Ambassadors engaged their peers through flyering and raffle giveaways at tabling events, watch parties and organization presentations. By collecting contact information, Ambassadors were able to drive free trial signups by engaging those who participated in such activations. Results: Fall 2019: 10 Ambassadors - 500 free trial sign-ups Spring 2020: 75 Ambassadors - 3,107 free trial sign-ups |
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Cengage UnlimitedDescription:
Cengage launched a Guerilla Marketing campaign with Evolvez to drive awareness and purchases of the Cengage Unlimited subscription. Ambassadors engaged their peers by distributing branded goods and flyers during each university's back-to-school welcome week. Results: Spring 2020: 170 Ambassadors from 54 universities distributed 90,000 flyers + 45,000 granola bars |
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