Case Studies
The EconomistThe Context: The Economist wanted to employ College Ambassadors to market their brand and educate the college demographic about the unique global perspective offered to its readers.
Our Objective: Develop and execute an Ambassador Program to drive subscription sales of the Economist introductory student offers. Results: Ambassadors utilized their personal networks and performed targeted outreach to various on-campus organizations to generate subscriptions. Fall 2019 : 60 Ambassadors - 750 subscription sales in the US and Canada ; Spring 2020 : 200 Ambassadors - 1,800 subscription sales globally. |
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Dollar Shave ClubThe Context: Dollar Shave Club (DSC) launched their first College Ambassador program with Evolvez during Fall 2019 to drive awareness and promotion of their $5 introductory starter set.
Results: Ambassadors engaged networks via on-campus experiential activations to generate subscriptions. Fall 2019 : 8 Ambassadors - 140 subscription sales ; Spring 2020 : 65 Ambassadors - 720 subscription sales With the success of the Ambassador program, DSC launched a second campaign focused on brand awareness and social media promotion. Over the course of a week, Ambassadors posted an Instagram story and post following FTC Compliance. Spring 2020 : 61 Ambassadors - 61 IG posts + 69 IG stories + 117,183 impressions + 6,727 actions |
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Sundance NOWThe Context: Sundance NOW launched their first College Ambassador program with Evolvez during Fall 2019 to drive awareness and promotion of the video streaming service.
Our Objective: Develop and execute an Ambassador Program focused on acquisition and engagement marketing to drive 30 day free trial sign-ups. Results: Ambassadors hosted tabling events and watch parties to engage peers and generate free trial sign-ups. Fall 2019 semester : 10 Ambassadors - 500 free trial sign-ups ; Spring 2020 semester : 65 Ambassadors - 2,500 free trial sign-ups |
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Cengage UnlimitedThe Context: Cengage Unlimited launched their first Ambassador program during Spring 2020 to promote their educational subscription service.
Our Objective: Develop and execute a week-long experiential marketing campaign at 54 universities across the US. Results: During their back-to-school welcome weeks, Ambassadors distributed Cengage Unlimited branded goods and flyers to generate chatter and boost subscription sales. Spring 2020 : 170 Ambassadors from 54 universities who distributed 90,000 flyers + 45,000 granola bars |
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Our Students
Spanning across 1,200 campuses nationwide, the Evolvez network is made up of diverse and motivated students who meet one or more of the following criteria:
Strong Social Presence |
Greek Life |
Campus Involvement |
Honors Society |
