Recent research has shown that traditional marketing strategies - such as TV, print, and radio - are not very effective in engaging the Gen-Z market. They see right through traditional ads, as 76% believe they are either “very exaggerated” or “somewhat exaggerated” from the truth.
The solution? Employing college students and social influencers as ambassadors who promote the brand to their respective networks. Not only does this feel more “real”, but it also kick-starts word-of-mouth buzz. You are essentially incentivizing actual people to do what they do best - talk to others.
It is no secret the college market is highly important for marketers. Not only do students, as a collective unit, have an enormous spending potential while in college, they are more inclined to try new things. As a result, they are more likely to experiment with different brands for all kinds of products/services, rather than making initial purchasing decisions based on existing loyalties (Image 1).
Going to college is an important social rite of passage for many young adults. No longer living under their parents’ wings for usually the first time, college students are truly presented an opportunity to independently explore newfound interests and social interactions. As a result, they start understanding themselves and who they really are.
Part of this discovery process entails having an open mind that is readily influenced by outside occurrences. They are willing to try and experience new things to see what they like and don’t like. Herein lies a huge opportunity for marketers. By positioning their brands early and often, they can gain a piece of the student’s mind. Over time, this affinity grows stronger, usually translating to a purchase of the product or service at some point down the road.
While the thought of an upcoming interview for an internship or brand ambassadorship might feel intimidating, there is truly nothing to worry about if you spend some time preparing for and understanding the interview process. At Evolvez, we require a phone interview as part of the application process to ensure we hire the right ambassadors for each brand.
After you have perfected your resume, here are a few tips to help you rock the interview that follows:
People are natural ambassadors for products and services they love. Even thinking back to your recent interactions, when was the last time you told a friend to check out a product you discovered or service you love? I’m sure quite recently. Major corporations, as well as up-and-coming startups, understand this power of word-of-mouth and have formalized it via brand ambassador programs.
For centuries, big name companies across the world have relied on promotion through celebrities, politicians, and athletes to demonstrate the quality or effectiveness of their products and services. Even Uncle Sam, though fictional, acted as a sort of brand ambassador for the US army, visible on every storefront with his famous “I Want You” catchphrase. Similar fictional faces were put into place in the ‘60s, such as the Pillsbury Doughboy and Ronald McDonald, to promote brands that found steady client bases among parents and children.
Since an employer’s first impression of you is based off your resume, it is very important to showcase your skills and accomplishments in the best light possible. While that might seem like a daunting task to many, crafting the perfect resume is easier than it looks. Just utilize this template and follow these eight tips and you’ll be well on your way to landing your dream job: